What's Dear Joan about?
Dear Joan is dedicated to one subject - writing better donor direct mail. Specifically for small to medium non-profits.
It's called Dear Joan, because Joan is the imaginary donor I hold in my head as I write charity fundraising letters (by the way, I'm a professional direct response copywriter with over 20 years in DM and fundraising).
Over the years, I've found that this discipline - of writing to an individual donor as though she's sitting right beside you - is the key to writing successful, truly donor-focused letters. You can read more on the Who's Joan? page.
I want to share this technique with you - plus everything else I know about writing successful donor letters - so that your mailings get better and better results. I'm talking about higher response rates, bigger average gifts, and much better return on investment.
About Jules - the writer behind Dear Joan
My name is Jules Brown. Since establishing my own copywriting business in 2006, my work has helped raise more than US$16 million (€11m/£9m/AU$15m) for good causes around the world.
I specialize in writing highly persuasive, highly emotive, and very successful direct marketing campaigns for charities and non-profits.
I've worked in just about every non-profit sector you can think of, including Animal Welfare, Health & Research, Overseas Aid, Homelessness, Child Sponsorship, Religious Groups, Disaster Relief, Human Rights & Civil Liberties, Politics & Think Tanks, Child Welfare, Disabilities and the Environment.
You can find out more about my work here: Jules Brown - Fundraising Copywriter.